The department Media Psychology & Effects is dedicated to the empirical communication and media research as well as the enhancement of empirical concepts, models and theories concerning media consumption, media selection and media effects.

The scientific work on various research projects of our department staff is shaping and forming the research field, especially in the areas of persuasion, entertainment and online communication research.

Alongside these matters the course offerings particularly involve the procurement of empirical methods. In the course of the syllabus and the supported writing of the thesis the empirical theories of communication science are taught, discussed and put into practice.

ICA Singapore 2010

Our department is represented at the ICA in Singapore . The following presentations are going to be held:

Bauer, M., de Acevedo, M., Wirth, W. & Schemer, C. (2010, Juni). Systematic Information Processing of Political Issues. Vortrag auf der 60. Jahrestagung der International Communication Association (ICA), 22.-26.06.2010, Singapur

Matthes, J. (2010). The Hostile Media Phenomenon: Triggered by Cognitive or Affective Involvement? Presentation accepted for presentation at the annual meeting of the International Communication Association (ICA), 22.-26.06. 2010, Singapore.

Matthes, J. (2010). Diachronic Framing Effects in Competitive Opinion Environments: The Moderating Role of Attitude Certainty. Paper accepted for presentation at the annual meeting of the International Communication Association (ICA), 22.-26.06. 2010, Singapore.

Matthes, J., Hayes, A. F., Rojas, H., Shen, F., Min, S. J., & Dylko, I. (2010). Testing the spiral of silence theory in nine countries: An individual difference perspective. Paper accepted for presentation at the annual meeting of the International Communication Association (ICA), 22.-26.06. 2010, Singapore.

Schramm, H., Wirth, W. & Hofer, M. (2010, Juni). Entertainment as eudaimonic well-being: Dimensions and measurement. Vortrag auf der 60. Jahrestagung der International Communication Association (ICA), 22.-26.06.2010, Singapur.

Sommer, K.(2010, Juni). Values in Conversations about News Issues. Vortrag auf der 60. Jahrestagung der International Communication Association (ICA), 22.-26.06.2010, Singapur.

Wirth, W., Hofer, M. & Schramm, H. (2010, Juni). The Role of Emotional Involvement and Absorption in the Formation of Spatial Presence. Vortrag auf der 60. Jahrestagung der International Communication Association (ICA), 22.-26.06.2010, Singapur.

Wirth, W., Kühne, R., Schemer, C. & Matthes, J. (2010, Juni). The Interplay of Affect and Cognition in Attitude Formation in Political Campaigns. Vortrag auf der 60. Jahrestagung der International Communication Association (ICA), 22.-26.06.2010, Singapur.