The aim of the working group Beobachtung (observation) is the discussion and the establishment of standards of gathering, cleaning, and analysis of psychophysiological (skin conductance, heart rate, respiration, electroencephalograhy, and electromyography etc.) in communication science and media psychology. More concrete, the working group pursues the following goals:
- 1.) Exchange about the data
- 2.) Discuss the experience with different analysis software
- 3.) Standardizing the research process using psychophysiological data
- 4.) Present and discuss different statistical methods of data analysis (such as repeated measures ANOVA or multi-level modeling)
- 5.) Discussion of the indicator potential of the material
- 6.) Reporting: how to properly report such data (analysis)
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