ENGLISH | DEUTSCH

Political Communication

In the context of political communication, we study the perception, processing, and the effects of mediated campaigns. In addition, we are interested in the effects of routine reporting (i.e., off-election coverage) on the audience. Specifically, we focus on the cognitive and affective processes that contribute to the reinforcement or change of attitudes. We ask questions such as: what is the role that positive or negative emotions (or specific emotions) play in public opinion formation processes? How do these influences differ between recipients with low vs. high interest or knowledge?

2012

  • Weber, P. (2012, March). Determinants of interpersonal-public communication on news websites: New's content feature‘s influence on reader comments. Presentation at the 64. DGI Annual Meeting and 2nd DGI-Conference "Social Media and Web Science - The Web a living space", Düsseldorf/Germany, 22.-23.03.2012.

  • Kühne, R. (2012, February). Theoretische Überlegungen und empirische Befunde zur emotionalen Wirkung journalistischer Frames [Theoretical Considerations and Empirical Findings on the Emotional Effects of Journalistic Frames]. Vortrag auf der gemeinsamen Jahrestagung der Fachgruppen "Journalistik/ Journalismusforschung" und "Rezeptions- und Wirkungsforschung" der DGPuK in Hamburg, 02.-04.02.2012.

2011

  • Schemer, C., Kühne, R., & Matthes, J. (2011, October). The Role of Measurement Invariance in Comparative Research. Paper presented to the Political Communication Section of the European Communication Research and Education Association (ECREA), October 20-21, 2011 in Madrid.

  • Schemer, C. (2011, September). Methodological and substantial issues in research on reciprocal influences of media selectivity and effects. Invited presentation at the School of Communication of the Ohio State University, September 29, Columbus, OH.

  • Schemer, C. (2011, August). Media Effects on Group-Related Stereotypes. Evidence from a Three-Wave Panel Survey in a Political Campaign a Political Campaign. Paper presented to Communication Theory & Methodology Division of the Association for Education in Journalism and Mass Communication (AEJMC), August 10-13, 2011 in St. Louis.

  • Kühne, R. & Schemer, C. (2011, May). The Emotional Effects of News Frames on News Processing, Information Seeking, Preference Formation, and Expression. Paper presented at the Annual Conference of the International Communication Association (ICA), May 26-30 2011, Boston.

  • Weber, P. (2011, March). User Generated Content on News Websites: What makes users comment on news? Presentation at the 13th General Online Research Conference GOR11, March 14-16, Düsseldorf.

  • Kühne, R. & Schemer, C. (2011, February). Emotionale Framing-Effekte auf politische Einstellungen [Emotional Framing-Effects on Political Attitudes]. Vortrag auf der gemeinsamen Jahrestagung des Arbeitskreises „Politik und Kommunikation“ der DVPW und der Fachrguppe "Kommunikation und Politik" der DGPuK in Münster, 10.-12.02.2011.

2010

  • Wirth, W. (2010, November). Medienwirkung zwischen Selbst- und Fremdbestimmung. [Media effects between self-direction and other-direction]. Vortrag auf  Einladung des Instituts für Journalismus und Kommunikationsforschung (IJK) an der Hochschule für Musik, Theater und Medien Hannover [invited talk at the University of Music, Drama and Media Hanover], 09.11.2010, Hannover (Deutschland).

  • Schemer, C. (2010, August). Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), August 4-7, 2010 in Denver, CO.

  • Schemer, C., Wirth, W., & Matthes, J. (2010 August). Value Resonance and Value Framing Effects on Voting Intentions in Direct-Democratic Campaigns. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), August 4-7, 2010 in Denver, CO.

  • Wirth, W. (2010, Juli). Humour and advertising: Effects and conditions. Invited talk at the 10th International Summer School and Symposium on Humour and Laughter, 9.07.2010, Zurich, Switzerland.

  • Wirth, W., Kühne, R., Schemer, C. & Matthes, J. (2010, June). The Interplay of Affect and Cognition in Attitude Formation in Political Campaigns. Paper presented at the Annual Conference of the International Communication Association (ICA), June 22-26 2010, Singapore.

  • Bauer, M., de Acevedo, M., Wirth, W. & Schemer, C. (2010, June). Systematic Information Processing of Political Issues. Paper presented at the 60th annual convention of the International Communication Association (ICA), June 22-26 2010, Singapur.

  • Schemer, C., Wirth, W., & Matthes, J. (2010, May). Value framing effects on voting preferences in a political campaign about immigration. Paper presented at the annual convention of the German Communication Association, May 12-14 2010, Ilmenau.

  • Wirth, W. (2010, April). Effects of Product Placements. Psychological Perspectives. Invited talk at the School of Psychology, University of New South Wales, 27.04.2010, Sydney, Australia.

  • Schramm, H. & Wirth, W. (2010, March). Zum Zusammenspiel von Emotionen und Urteilen in der Wirkung politischer Kommunikation [The interplay of emotions and evaluations in explaining effects of political communication]. Paper presented at the Annual Conference of the Swiss Communication Association, March 26-27, 2010, Luzern, Switzerland.

  • Schemer, C. (2010, March). Die Aktivierung von ausländerfeindlichen Überzeugungen durch politische Werbung in direkt-demokratischen Kampagnen [The activation of negative stereotypes by means of political advertising in direct-democratic campaigns]. Paper presented to the annual convention of the Swiss Association of Communication and Media Research, March 26-27, 2010, Luzern, Switzerland.

  • Floss, D. (2010, March). Die Rolle der politischen Kultur als „Bremse" für Kultivierungseffekte. Über das Verhältnis von Mediennutzung, Wahrnehmung politischer Prozesse und politischem Vertrauen in der Schweiz. [The Role of Political Culture as "Barrier" for cultivation effects. The Relationship between Media Use, Perception of Political Processes and Political Confidence in Switzerland.] Paper presented at the Annual Conference of the Swiss Communication Association (SGKM), March 2010, Luzern, Switzerland.

  • Schemer, C. (2010, January). Self-Reinforcing Spirals in Aktion - Der wechselseitige Einfluss der Aufmerksamkeit für politische Werbung und der Erregung negativer Emotionen in politischen Kampagnen [Self-Reinforcing Spirals in Action - The reciprocal influence of attention to political advertising and the elicitation of negative affect in political campaigns]. Paper presented to the 18th annual convention of the Media Effects Division of the German Communication Association, January 29-30, 2010 in Berlin.

2009

  • Matthes, J. (2009, Dezember). Analyzing Issue-specific Frames: Toward an Integrated Approach. Invited presentation at the Department of Media and Communication, University of Oslo, Norway, 03.12. 2009.

  • Matthes, Jörg (2009, September). Explaining Public Opinion Expression: The Interactive Effects of Perceived Media Support and Media Use Intensity. Paper presented at the WAPOR 62th Annual Conference, Lausanne, Switzerland.

  • Schramm, H. (2009, September). Strategischer Einsatz von Musik in der TV-Werbung: Formen, Funktionen und implizite Wirkungsannahmen. Vortrag auf der 4. Tagung der Forschungsgruppe Werbung, 24.-26.09.2009, Kitzbühel, Österreich.

  • Kühne, R. & Schemer, C. (2009, September). Affective Priming. How Emotions Prime Political Opinions. Paper presented at the WAPOR 62th Annual Conference “Public Opinion and Survey Research in a Changing World", September 11-13 2009, Lausanne, Switzerland.

  • Morrison, K. R. & Matthes, J. (2009, May). So You Think You Are Popular? Fear of Social Isolation Triggers Perceptions of Consensus on Important Issues through Selective Exposure. Paper presented to the "Political Communication” Division at the 2009 ICA convention in Chicago, USA.

  • Matthes, Jörg (2009, May). Frames in Mass Communication: Sites of Fracture. Presentation to the "Mass Communication” Division at the 2009 ICA convention in Chicago, USA.

  • Matthes, J. Hayes, A. F., Shen, C. F. (2009, May). Dispositional Fear of Social Isolation and Willingness to Self-Censor: A Cross-Cultural Test of Spiral of Silence Theory. Paper presented to the "Intercultural Communication" Division at the 2009 ICA convention in Chicago, USA.  

  • Matthes, J., Morrison, K. & Schemer, C. (2009, May). A Spiral of Silence for Some: Attitude Certainty and the Expression of Political Minority Opinions. Paper presented to the "Political Communication” Division at the 2009 ICA convention in Chicago, USA.

  • Schemer, C., Matthes, J., & Wirth, W. (2009, May). Media Effects on Group-Related Stereotypes and Policy Opinions: Evidence from a Two-Wave Panel Survey in a Political Campaign. Paper presented to the Political Communication Division of the International Communication Association. Chicago, IL., USA.

  • Kühne, R., & Sigrist, R. (2009, March). In-Game Advertising. Zur Wirkung von Product Placements in Computerspielen [In-Game Advertising. Effects of Product Placements in Computer Games]. Paper presented at the Annual Conference of the Swiss Communication Association, March 26-27 2009, Zurich, Switzerland.

  • Schemer, C., Wirth, W., & Matthes, J. (2009, Januar). Wie man „Elefanten enttarnt“ – Der Einfluss von sich gegenseitig neutralisierenden Medieneffekten in politischen Kampagnen.[The Impact of Mutually Neutralizing Media Effects in Political Campaigns] Presentation at the annual meeting of the "Media Effects" Division of the German Communication Association (DGPuK), Zurich, 22.-24.01. 2009.

  • Matthes, J., Wirth, W., Schemer, C., & Kühne, R.(2009, Januar). Nutzen oder glauben? Zum Verhältnis von Mediennutzung, Vertrauen in die politische Berichterstattung und Politikvertrauen. Vortrag auf der Tagung der Fachgruppe Rezeptions- und Wirkungsforschung in der DGPuK in Zürich, 22.-24.01. 2009.

  • Schemer, C. (2009, January). Wie Boulevardmedien Emotionen schüren. Der Einfluss der Mediennutzung auf Emotionen und Einstellungen in politischen Kampagnen [How tabloids elicit emotions in viewers. The influence of media use on emotions and attitudes in political campaigns]. Paper presented to the Media Effects Division of the German Communication Association in Zurich, Switzerland, 22-24 January 2009.

  • Floss, D. (2009): Mich ärgert, was mir wichtig ist: Das Verhältnis von Präferenzen und Wahrnehmung als Mediator der Medienwirkungen auf Vertrauen in Politiker. Vortrag auf der Tagung der Fachgruppe „Rezeptions- und Wirkungsforschung" in der DGPuK, 22.-24.1.2009, Zürich, Schweiz.

  • Matthes, Jörg (2009, January): Medien-Frames (be-)greifen. Von der Inhalts- zur Wirkungsanalyse [Understanding Media Frames: Going from Content- to Effects Analysis]. Invited presentation at the Graduate School "Group focused enmity" at the Philipps-University Marburg and the University of Bielefeld, Marburg, 08.01. 2009, Germany.

2008

  • Wirth, W. (2008, Juni). Attention in the net - advertising Research and New Media. Invited talk at the conference "Online - Content is King?" of the Medieninstituts der Verbandes Schweizer Presse
  • Wirth, W., Matthes, J., & Schemer, C. (2008, January). Product Placements effektiv einsetzen: Praxisrelevante Befunde aus der experimentellen Rezeptions- und Wirkungsforschung [Using Product Placements the right way: Practical insights from the experimental study of placement effectiveness]. Presentation at the annual convention of the Media Effects & Reception Division of the German Communication Association, 24.-26.1.2008, Hamburg, Germany.
  • Schemer, C., Wirth, W., & Matthes, J. (2008, February). "Du sollst nicht sentimental werden!" Die moderierende Wirkung von Normen auf den Einfluss von Emotionen bei der politischen Urteilsbildung von Mediennutzern [How emotions influence political judgments: The moderating effects of norms]. Presentation at the annual convention of the Political Communication Division of the German Communication Association, 14.-15.2.2008, Munich, Germany.
  • Stämpfli, I., Matthes, J., Schemer, C. & Wirth, W. (2008, May). Zum vermeintlichen Glaubwürdigkeitsverlust von Medienangeboten durch programmintegrierte Werbung. Eine Untersuchung zu den Folgen von Produktplatzierungen im Fernsehen [The Consequences of Product Placements in Television: An effect on credibility?]. Paper presented at the annual convention of the German Communication Association in Lugano, Switzerland, 30.4.-2.5.2008.
  • Matthes, J. (2008, Mai). Identität und Vielfalt des Framing-Ansatzes. Eine systematische Analyse der Forschungsliteratur [Identity and Diversity of Framing Research. A systematic Analysis of the Research Literature]. Paper presented at the annual convention of the German Communication Association in Lugano, Switzerland, 30.4.-2.5.2008.
  • Schemer, C., Wirth, W. & Matthes, J. (2008, May). Kognitive und affektive Einflüsse auf Einstellungen in direktdemokratischen Kampagnen [Cognitive and Affective Influences on Attitudes in Direct-democratic Campaigns]. Paper presented to the convention of the Research Network "Voting and Political Attitudes", 15.-16.5.2008, University Duisburg-Essen.
  • Matthes, J., Wirth, W. & Schemer, C. (2008, May). Understanding the consequences of trust. The effects of trust in news media on trust in politics. Paper presented at the 2008 ICA conference "Communicating for Social Impact"´, 22.-26.05.2008, Montreal, Canada.
  • Matthes, J (2008, May). Powerful news frames? The role of prior judgments as a moderator of framing effects. Paper presented at the 2008 ICA conference „Communicating for Social Impact”, 22.-26.05.2008, Montreal, Canada.
  • Matthes, J. (2008, May). The effects of episodic and thematic framing revisited. Exploring the role of attributional styles. Paper presented at the 2008 ICA conference „Communicating for Social Impact”, 22.-26.05.2008, Montreal, Canada.
  • Wirth, W., Matthes, J., Schemer, C. & Wettstein, M. (2008, August). Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments among Campaigners, the Media, and the Public. Paper presented to the „Mass Communication & Society” Division at the 2008 AEJMC convention in Chicago, USA.
  • Matthes, J., Wirth, W., Schemer, C. & Pachoud, N.(2008, August). Tiptoe or Tackle? How Product Placement Prominence and Exposure Frequency Moderate the Mere Exposure Effect. Paper presented to the „Advertising” Division at the 2008 AEJMC convention in Chicago, USA.
  • Hayes, A., Matthes, J., Hively, M., Eveland, W. (2008, August). In Search of the Opinion Climate: A New (and Novel) Test of Spiral of Silence Theory. Paper presented to the „Communication Theory & Methodology” Division at the 2008 AEJMC convention in Chicago, USA.
  • Matthes, J. (2008, August). How stable are Framing Effects? A Two-Wave Experiment on Competing News Frames, Judgment Formation, and Judgment Stability. Paper presented to the „Communication Theory & Methodology” Division at the 2008 AEJMC convention in Chicago, USA.
  • Schemer, C., Matthes, J., & Wirth, W. (2008, September). „Method matters“ beim Kausalnachweis von Medienwirkungen. Der Einfluss von statistischen Auswertungsverfahren auf das Ergebnis in Medienwirkungsstudien. [The Impact of Data Analysis Techniques on the Results of Media Effects Studies] Presentation at the annual convention of the Methods division of the German Communication Association, 17.-19.9.2008, Bad Tölz, Germany.

2007

  • Matthes, J. (2007, May). The need for orientation in agenda setting theory: Testing its impact in a two-wave panel study. Presentation held at the 2007 ICA conference “Creating Communication: Content, Control, Critique” in San Francisco, USA.
  • Matthes, J. (2007, May). Looking back while moving forward. A content analysis of media framing studies in the world’s leading communication journals, 1990-2005. Paper presented at the 2007 ICA conference “Creating Communication: Content, Control, Critique” in San Francisco, USA.
  • Bonfadelli, H., Matthes, J., Wirth, W., Marr, M., Schemer, C, Friemel, T. (2007, May). Effects of campaigns - Processes of knowledge acquisition and attitude formation. Presentation held at the 2007 ICA conference “Creating Communication: Content, Control, Critique” in San Francisco, USA.
  • Schemer, C.; Matthes, J. & Wirth, W. (2007, August). Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News. Paper presented to the “Mass Communication & Society” Division at the 2007 AEJMC convention in Washington, DC, USA.
  • Schemer, C.; Matthes, J. & Wirth, W. (2007, August). Toward Improving the Validity and Reliability of Media Information Processing Measures in Surveys. Paper presented to the “Communication Theory & Methodology” Division at the 2007 AEJMC convention in Washington, DC, USA.
  • Matthes, J.; Schemer, C.; Wirth, W. & Kissling, A (2007, August). I see what you don’t see. The Role of Individual Differences in Field Dependence-Independence as a Predictor of Product Placement Recall. Paper presented to the “Advertising” Division at the 2007 AEJMC convention in Washington, DC, USA.
  • Matthes, J. (2007, August). Respondent to the Panel “Trust, Cynicism, and Credibility” for the “Communication Theory & Methodology” Division at the 2007 AEJMC convention in Washington, DC, USA.
  • Schemer, C., Wirth, W. & Matthes, J. (2007, September). Affective Mediation of Mass Media Impact on Political Attitudes. Distentangling the Effect of Affective Valence and Arousal. Paper presented at the 5th convention of the “Media Psychology" Division of the German Psychological Association, September 5-7, 2007, Dresden, Germany.
  • Schemer, C., Wirth, W. & Matthes, J. (2007, September). The Emotional Underpinnings of Democracy – The Impact of Positive and Negative Affect in a Political Campaign in Switzerland. Paper presented at the WAPOR 60th Annual Conference “Public Opinion and the Challenges of the 21st Century", September 19-21, 2007, Berlin, Germany.
  • Matthes, J. (2007, September). Media Frames and Public Opinion. Testing an On-line and Memory-based Model of Framing Effects in a Two-Wave Panel Study. Paper presented at the WAPOR 60th Annual Conference “Public Opinion and the Challenges of the 21st Century", September 19-21, 2007, Berlin, Germany.
  • Böcking, S. (2007, September). Medien - Anstifter zur gewaltsamen Lösung von Familienkonflikten? [Coverage of family conflict in the news - instigator for the violent resolution of such conflicts?] Invited Presentation at the Jubilee Conference of the Institute for Systemic Development and Education (IEF), 21.-22.09.2007, Zurich (Switzerland).

2006

  • Schemer, C., Matthes, J., Textor, S., & Wirth, W. (2006, August). Does "Passing the Courvoisier" Always Pay Off? Positive and Negative Evaluative Conditioning Effects of Brand Placements in Rap Videos. Paper presented to the Advertising Division at the 2006 AEJMC convention, August 2-5 2006, San Francisco, USA.
  • Matthes, J.; Schemer, C & Wirth, W. (2006, August). More Than Meets the Eye: Investigating the Hidden Impact of Brand Placements in Television Magazines. Paper presented to the Advertising Division at the 2006 AEJMC convention, 02.-05.08.2006, San Francisco, USA.
  • Matthes, J. (2006, August). Beyond Accessibility? Toward an On-line and Memory-Based Model of Framing Effects. Paper presented to the Communication Theory & Methodology Division at the 2006 AEJMC convention, 02.-05.08.2006, San Francisco, USA.
  • Matthes, J. & Kohring, M. (2006, August). The Content Analysis of Media Frames: Toward Improving Reliability and Validity. Paper presented to the Communication Theory & Methodology Division at the 2006 AEJMC convention, 02.-05.08.2006, San Francisco, USA.
  • Schemer, C., Wirth, W. & Matthes, J. (2006, September). Out of the Lab into the Field - The Operationalization of Information Processing Strategies in Public Opinion Surveys. Paper presented on the conference of the Methodology Division of the German Communication Association, September 21-23, 2006, Zurich, Switzerland.
  • Schemer, C. & Wirth, W. (2006, October). A Little Subtleness Is Better Than a Lot of Force. The Hidden Impact of Brand Placements in Television Programming. Paper presented on the Corporate Finance Roundtable, October 13 2006, Zurich, Switzerland.
  • Matthes, J. (2006, September). Anything goes? Die inhaltsanalytische Operationalisierung von Medien-Frames in 135 internationalen Fachzeitschriftenaufsätzen, 1990-2005 [Anything goes? The operationalization of media frames in 135 international journal articles, 1990-2005]. Paper presented at the conference of the Methodology Division of the German Communication Association, September 21-23, 2006, Zurich, Switzerland.
  • Schemer, C., Matthes, J. & Wirth, W. (2006, October). Zum “vermeintlichen” Glaubwürdigkeits- und Qualitätsverlust von Medienangeboten durch programmintegrierte Werbung. [Does program integrated advertising really deteriorate the credibility and quality of the program context? Presentation to the 1st convention of the Research Group "Advertising", Cologne, Germany, 26.-28.10.2006.

2005

  • Kohring, M. & Matthes, J. (2005, Mai). Seeing is believing? Zum vermeintlichen Glaubwürdigkeitsvorsprung des Fernsehens im Vergleich zu Tageszeitung, Zeitschrift und Radio.[Seeing is believing. On the credibility advantage of television] Vortrag auf der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), 04.-06.05.2005, Hamburg.
  • Kohring, M. & Matthes, J. (2005, May). Trust in News Media. Development and Validation of a Multidimensional Scale. Paper presented at the 55th anual convention of the International Communication Association (ICA), 26.-30.05.2005, New York, USA.
  • Matthes, J., Wirth, W. & Schemer, C. (2005, September). Measuring the Unmeasurable? Towards Operationalizing On-line and Memory-Based Political Judgments in Surveys. Paper presented at the WAPOR 58th Annual Conference "Search for a New World Order—the Role of Public Opinion", 15.09-17.09., Cannes, Frankreich.
  • Matthes, J., Schemer, C. & Wirth, W. (2005, Oktober). Zur Wirkung von Product Placements auf Bewertung und Erinnerung von Marken.[The impact of product placements on consumer attitudes] Vortrag auf dem Workshop „Die Zukunft der Fernsehwerbung“, 20.10.2005, Zürich.
  • Wirth, W. & Schemer, C. (2005, Februar). Rezeption und Wirkung von narrativem Infotainment. [Reception of narrative infotainment]. Vortrag auf der Tagung der Fachgruppe Journalistik und Journalismusforschung in der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), 25.-26.02.2005, Salzburg, Österreich.
  • Wirth, W., Schemer, C., & Matthes, J. (Oktober, 2005). Heimliche Wirkung. Zum effektiven Einsatz von Product Placement in unterschiedlichen Medienformaten. Vortrag (geladen) auf dem 2. Kongress für TV-Werbung und Fernsehmarketing, 25.10.2005, Zürich, Schweiz.

2004

  • Wirth, W. (2004, November). Anything goes? Möglichkeiten und Grenzen einer normativen Theorie der (medienbezogenen) Partizipation im Lichte der neueren Forschung zum Entscheidungs- und Informationshandeln. Vortrag auf dem neunten Mediensymposium Luzern, 9. – 11.11.2004, Luzern, Schweiz.

2003

  • Dohle, M., Wirth, W. & Vorderer, P. (2003, März). Effects through affects? How emotional elements in the historical documentary ‚Holokaust‘ influenced viewers. Paper presented to the Annual Conference of the European Communication Association (ECA), 23.-25. März 2003, München (Deutschland).
  • Wirth, W. & Böcking, S. (2003, Mai). Emotionalized News Stories and Attribution of Relevance. Paper presented to the Mass Media Division of the International Communication Association (ICA), 24.-27.05.2003, San Diego (USA).
  • Wirth, W. & Schulze, A.-K. (2003, Oktober). Effizienz infotainisierter Gesundheitsbotschaften im Fernsehen. Eine empirische Studie. [The efficiency of infotainment health messages on tv. An empirical study.] Vortrag auf der Tagung „Medien und Gesundheitskommunikation“ des Netzwerkes Gesundheitskommunikation, 24.-25.10. 2003, Loccum (Deutschland).

2002

  • Matthes, J. & Kohring, M. (2002, Mai). Vertrauen in Politik durch Vertrauen in Journalismus. Empirische Überprüfung eines Faktorenmodells journalistischer Vertrauenswürdigkeit. [Trust in politics through trust in news media. Towards confirming a factor model of journalistic trustworthiness] Vortrag auf der Jahrestagung "Chancen und Gefahren der Mediendemokratie" der DGPuK in Dresden, Mai 2002.
  • Kohring, M. & Matthes, J. (2002, Mai). Mehr als Agenda Setting? Zur Operationalisierung und empirischen Umsetzung des Frame-Ansatzes. [More than Agenda Setting? On the operationalization of media frames] Vortrag auf der Jahrestagung "Chancen und Gefahren der Mediendemokratie" der DGPuK in Dresden, Mai 2002.