Werner Wirth
w.wirth@ipmz.uzh.ch
Universität Zürich
IPMZ - Institut für Publizistikwissenschaft und Medienforschung
Andreasstr. 15,
8050 Zürich
Phone: +41 (0)44 635 20 79
Fax: +41 (0)44 634 49 34
Current position
Full Professor (Ph. D.), Head of Department
Research interests
Media psychology, media reception and effects, persuasion and emotion, empirical methods; political communication, entertainment research, advertising effects, finance communication, online and mobile communication.
Education
| 1994 | Passed exams to Dr. phil.; Point average "summa cum laude" | |
| 1989 | Graduated to Magister Artium "with honor" | |
| 1984 | - 1989 | Studies of communication science (main subject), psychology, sociology, statistics, political science at the Ludwig-Maximilians-University Munich |
Professional experience
| 2003 | Full professor for empirical communication and media research at the Institute of Communication Science at the University of Zurich. | |
| 2002 | - 2003 | Full professor for on-line communication. University of Munich. |
| 1999 | - 2002 | Research assistant at the Institute of Journalism and Communication Science at the Hannover School for Music and Theatre. |
| 1995 | - 1999 | Research assistant at the Institute of Communication and Media Science. University of Leipzig. |
| 1989 | - 1994 | Research assistant at the Institute of Communication Science. University of Munich. |
| 1986 | - 1989 | Working student at Infratest-Burke, Munich. Departement of Communication Research and Health Research. |