Werner Wirth
w.wirth@ipmz.uzh.ch
Universität Zürich
IPMZ - Institut für Publizistikwissenschaft und Medienforschung
Andreasstr. 15,
8050 Zürich
Phone: +41 (0)44 635 20 79
Fax: +41 (0)44 634 49 34
Current projects
- The strategies and processes of attitude formation and public participation in comparative perspective
- Media and Financial Markets: Empirical Analysis and Economic Modelling
Finished projects
- Strategies and Processes of Attitude Formation and Public Participation
- Transparency on the internet
- On the Road to Science I
- Presence MEC: Measurement, Effects, Conditions
- Political decision-making in the Swiss Media Society. Investigating the role of public versus private media use for political decision-making in the public
- Diffusion and Appropriation of mobile and interactive media
- Effects of classic and hybrid forms of advertising in various program contexts.
- Media Emotions
- On the Road to Science II
- In-Game Advertising
- On the road to science III
- Communication Specialists for Switzerland. An Analysis of a Survey of Graduates of the Institute of Mass Communication and Media Research (University of Zurich)