Christian Schemer

Christian Schemer, Dr., M.A., studied communication, political science, and Romance studies at the Johannes Gutenberg-Universität in Mainz, Germany, and at the Université Michel de Montaigne in Bordeaux, France. In 2003 he worked as project manager at PRIMEresearch – F.A.Z.-Institut in Mainz, Germany. Since November 2003, he worked as researcher at the Institute of Mass Communication and Media Research at the University of Zurich, Switzerland. His main research interest focus on media effects research, political persuasion, advertising effects, and research methodology.