ENGLISH | DEUTSCH

Christian Schemer

ch.schemer@ipmz.uzh.ch

Universität Zürich IPMZ - Institut für Publizistikwissenschaft und Medienforschung Andreasstr. 15 8050 Zürich
Phone: +41 (0)44 635 20 74
Fax: +41 (0)44 634 49 34

2011

  • Schemer, C., Kühne, R., & Matthes, J. (2011, October). The Role of Measurement Invariance in Comparative Research. Paper presented to the Political Communication Section of the European Communication Research and Education Association (ECREA), October 20-21, 2011 in Madrid.

  • Schemer, C. (2011, September). Methodological and substantial issues in research on reciprocal influences of media selectivity and effects. Invited presentation at the School of Communication of the Ohio State University, September 29, Columbus, OH.

  • Schemer, C. (2011, August). Media Effects on Group-Related Stereotypes. Evidence from a Three-Wave Panel Survey in a Political Campaign a Political Campaign. Paper presented to Communication Theory & Methodology Division of the Association for Education in Journalism and Mass Communication (AEJMC), August 10-13, 2011 in St. Louis.

  • Kühne, R. & Schemer, C. (2011, May). The Emotional Effects of News Frames on News Processing, Information Seeking, Preference Formation, and Expression. Paper presented at the Annual Conference of the International Communication Association (ICA), May 26-30 2011, Boston.

  • Kühne, R. & Schemer, C. (2011, February). Emotionale Framing-Effekte auf politische Einstellungen [Emotional Framing-Effects on Political Attitudes]. Vortrag auf der gemeinsamen Jahrestagung des Arbeitskreises „Politik und Kommunikation“ der DVPW und der Fachrguppe "Kommunikation und Politik" der DGPuK in Münster, 10.-12.02.2011.

2010

  • Kühne, R., Schemer, C. & Matthes, J. (2010, September). Messäquivalenz in der komparativen Forschung: Eine Bestandesaufnahme [Measurement Equivalence in Comparative Research: A Review]. Vortrag auf der Tagung der Fachgruppe Methoden der Publizistik- und Kommunikationswissenschaft in der DGPuK in Wien, 23.-25.09.2010.

  • Schemer, C. (2010, August). Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), August 4-7, 2010 in Denver, CO.

  • Schemer, C., Wirth, W., & Matthes, J. (2010 August). Value Resonance and Value Framing Effects on Voting Intentions in Direct-Democratic Campaigns. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), August 4-7, 2010 in Denver, CO.

  • Wirth, W., Kühne, R., Schemer, C. & Matthes, J. (2010, June). The Interplay of Affect and Cognition in Attitude Formation in Political Campaigns. Paper presented at the Annual Conference of the International Communication Association (ICA), June 22-26 2010, Singapore.

  • Bauer, M., de Acevedo, M., Wirth, W. & Schemer, C. (2010, June). Systematic Information Processing of Political Issues. Paper presented at the 60th annual convention of the International Communication Association (ICA), June 22-26 2010, Singapur.

  • Schemer, C., Wirth, W., & Matthes, J. (2010, May). Value framing effects on voting preferences in a political campaign about immigration. Paper presented at the annual convention of the German Communication Association, May 12-14 2010, Ilmenau.

  • Schemer, C. (2010, March). Die Aktivierung von ausländerfeindlichen Überzeugungen durch politische Werbung in direkt-demokratischen Kampagnen [The activation of negative stereotypes by means of political advertising in direct-democratic campaigns]. Paper presented to the annual convention of the Swiss Association of Communication and Media Research, March 26-27, 2010, Luzern, Switzerland.

  • Schemer, C. (2010, January). Self-Reinforcing Spirals in Aktion - Der wechselseitige Einfluss der Aufmerksamkeit für politische Werbung und der Erregung negativer Emotionen in politischen Kampagnen [Self-Reinforcing Spirals in Action - The reciprocal influence of attention to political advertising and the elicitation of negative affect in political campaigns]. Paper presented to the 18th annual convention of the Media Effects Division of the German Communication Association, January 29-30, 2010 in Berlin.

2009

  • Kühne, R. & Schemer, C. (2009, September). Affective Priming. How Emotions Prime Political Opinions. Paper presented at the WAPOR 62th Annual Conference “Public Opinion and Survey Research in a Changing World", September 11-13 2009, Lausanne, Switzerland.

  • Matthes, J., Morrison, K. & Schemer, C. (2009, May). A Spiral of Silence for Some: Attitude Certainty and the Expression of Political Minority Opinions. Paper presented to the "Political Communication” Division at the 2009 ICA convention in Chicago, USA.

  • Schemer, C., Matthes, J., & Wirth, W. (2009, May). Media Effects on Group-Related Stereotypes and Policy Opinions: Evidence from a Two-Wave Panel Survey in a Political Campaign. Paper presented to the Political Communication Division of the International Communication Association. Chicago, IL., USA.

  • Schemer, C., Wirth, W., & Matthes, J. (2009, Januar). Wie man „Elefanten enttarnt“ – Der Einfluss von sich gegenseitig neutralisierenden Medieneffekten in politischen Kampagnen.[The Impact of Mutually Neutralizing Media Effects in Political Campaigns] Presentation at the annual meeting of the "Media Effects" Division of the German Communication Association (DGPuK), Zurich, 22.-24.01. 2009.

  • Matthes, J., Wirth, W., Schemer, C., & Kühne, R.(2009, Januar). Nutzen oder glauben? Zum Verhältnis von Mediennutzung, Vertrauen in die politische Berichterstattung und Politikvertrauen. Vortrag auf der Tagung der Fachgruppe Rezeptions- und Wirkungsforschung in der DGPuK in Zürich, 22.-24.01. 2009.

  • Schemer, C. (2009, January). Wie Boulevardmedien Emotionen schüren. Der Einfluss der Mediennutzung auf Emotionen und Einstellungen in politischen Kampagnen [How tabloids elicit emotions in viewers. The influence of media use on emotions and attitudes in political campaigns]. Paper presented to the Media Effects Division of the German Communication Association in Zurich, Switzerland, 22-24 January 2009.

2008

  • Schemer, C., Matthes, J., & Wirth, W. (2008, September). „Method matters“ beim Kausalnachweis von Medienwirkungen. Der Einfluss von statistischen Auswertungsverfahren auf das Ergebnis in Medienwirkungsstudien. [The Impact of Data Analysis Techniques on the Results of Media Effects Studies] Presentation at the annual convention of the Methods division of the German Communication Association, 17.-19.9.2008, Bad Tölz, Germany.
  • Wirth, W., Matthes, J., & Schemer, C. (2008, January). Product Placements effektiv einsetzen: Praxisrelevante Befunde aus der experimentellen Rezeptions- und Wirkungsforschung [Using Product Placements the right way: Practical insights from the experimental study of placement effectiveness]. Presentation at the annual convention of the Media Effects & Reception Division of the German Communication Association, 24.-26.1.2008, Hamburg, Germany.
  • Schemer, C., Wirth, W., & Matthes, J. (2008, February). "Du sollst nicht sentimental werden!" Die moderierende Wirkung von Normen auf den Einfluss von Emotionen bei der politischen Urteilsbildung von Mediennutzern [How emotions influence political judgments: The moderating effects of norms]. Presentation at the annual convention of the Political Communication Division of the German Communication Association, 14.-15.2.2008, Munich, Germany.
  • Stämpfli, I., Matthes, J., Schemer, C. & Wirth, W. (2008, May). Zum vermeintlichen Glaubwürdigkeitsverlust von Medienangeboten durch programmintegrierte Werbung. Eine Untersuchung zu den Folgen von Produktplatzierungen im Fernsehen [The Consequences of Product Placements in Television: An effect on credibility?]. Paper presented at the annual convention of the German Communication Association in Lugano, Switzerland, 30.4.-2.5.2008.
  • Schemer, C., Wirth, W. & Matthes, J. (2008, May). Kognitive und affektive Einflüsse auf Einstellungen in direktdemokratischen Kampagnen [Cognitive and Affective Influences on Attitudes in Direct-democratic Campaigns]. Paper presented to the convention of the Research Network "Voting and Political Attitudes", 15.-16.5.2008, University Duisburg-Essen.
  • Matthes, J., Wirth, W. & Schemer, C. (2008, May). Understanding the consequences of trust. The effects of trust in news media on trust in politics. Paper presented at the 2008 ICA conference "Communicating for Social Impact"´, 22.-26.05.2008, Montreal, Canada.
  • Wirth, W., Matthes, J., Schemer, C. & Wettstein, M. (2008, August). Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments among Campaigners, the Media, and the Public. Paper presented to the „Mass Communication & Society” Division at the 2008 AEJMC convention in Chicago, USA.
  • Matthes, J., Wirth, W., Schemer, C. & Pachoud, N.(2008, August). Tiptoe or Tackle? How Product Placement Prominence and Exposure Frequency Moderate the Mere Exposure Effect. Paper presented to the „Advertising” Division at the 2008 AEJMC convention in Chicago, USA.

2007

  • Schemer, C., Wirth, W. & Matthes, J. (2007, September). The Emotional Underpinnings of Democracy – The Impact of Positive and Negative Affect in a Political Campaign in Switzerland. Paper presented at the WAPOR 60th Annual Conference “Public Opinion and the Challenges of the 21st Century", September 19-21, 2007, Berlin, Germany.
  • Schemer, C.; Matthes, J. & Wirth, W. (2007, August). Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News. Paper presented to the “Mass Communication & Society” Division at the 2007 AEJMC convention in Washington, DC, USA.
  • Schemer, C., Wirth, W. & Matthes, J. (2007, September). Affective Mediation of Mass Media Impact on Political Attitudes. Distentangling the Effect of Affective Valence and Arousal. Paper presented at the 5th convention of the “Media Psychology" Division of the German Psychological Association, September 5-7, 2007, Dresden, Germany.
  • Bonfadelli, H., Matthes, J., Wirth, W., Marr, M., Schemer, C, Friemel, T. (2007, May). Effects of campaigns - Processes of knowledge acquisition and attitude formation. Presentation held at the 2007 ICA conference “Creating Communication: Content, Control, Critique” in San Francisco, USA.
  • Schemer, C.; Matthes, J. & Wirth, W. (2007, August). Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News. Paper presented to the “Mass Communication & Society” Division at the 2007 AEJMC convention in Washington, DC, USA.
  • Schemer, C.; Matthes, J. & Wirth, W. (2007, August). Toward Improving the Validity and Reliability of Media Information Processing Measures in Surveys. Paper presented to the “Communication Theory & Methodology” Division at the 2007 AEJMC convention in Washington, DC, USA.
  • Matthes, J.; Schemer, C.; Wirth, W. & Kissling, A (2007, August). I see what you don’t see. The Role of Individual Differences in Field Dependence-Independence as a Predictor of Product Placement Recall. Paper presented to the “Advertising” Division at the 2007 AEJMC convention in Washington, DC, USA.

2006

  • Schemer, C., Matthes, J., Textor, S., & Wirth, W. (2006, August). Does "Passing the Courvoisier" Always Pay Off? Positive and Negative Evaluative Conditioning Effects of Brand Placements in Rap Videos. Paper presented to the Advertising Division at the 2006 AEJMC convention, August 2-5 2006, San Francisco, USA.
  • Matthes, J.; Schemer, C & Wirth, W. (2006, August). More Than Meets the Eye: Investigating the Hidden Impact of Brand Placements in Television Magazines. Paper presented to the Advertising Division at the 2006 AEJMC convention, 02.-05.08.2006, San Francisco, USA.
  • Schemer, C., Wirth, W. & Matthes, J. (2006, September). Out of the Lab into the Field - The Operationalization of Information Processing Strategies in Public Opinion Surveys. Paper presented on the conference of the Methodology Division of the German Communication Association, September 21-23, 2006, Zurich, Switzerland.
  • Schemer, C. & Wirth, W. (2006, October). A Little Subtleness Is Better Than a Lot of Force. The Hidden Impact of Brand Placements in Television Programming. Paper presented on the Corporate Finance Roundtable, October 13 2006, Zurich, Switzerland.
  • Schemer, C., Matthes, J. & Wirth, W. (2006, October). Zum “vermeintlichen” Glaubwürdigkeits- und Qualitätsverlust von Medienangeboten durch programmintegrierte Werbung. [Does program integrated advertising really deteriorate the credibility and quality of the program context? Presentation to the 1st convention of the Research Group "Advertising", Cologne, Germany, 26.-28.10.2006.

2005

  • Schemer, C. (2005, January). Are Social Comparisons Motives for Media Use? What Does Social Comparison Theory tells us about the Use of Entertainment Media? Vortrag auf der Tagung der Fachgruppe Rezeptionsforschung in der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), 27.-29.01.2005, Zürich, Schweiz
  • Matthes, J., Wirth, W. & Schemer, C. (2005, September). Measuring the Unmeasurable? Towards Operationalizing On-line and Memory-Based Political Judgments in Surveys. Paper presented at the WAPOR 58th Annual Conference "Search for a New World Order—the Role of Public Opinion", 15.09-17.09., Cannes, Frankreich.
  • Matthes, J., Schemer, C. & Wirth, W. (2005, Oktober). Zur Wirkung von Product Placements auf Bewertung und Erinnerung von Marken.[The impact of product placements on consumer attitudes] Vortrag auf dem Workshop „Die Zukunft der Fernsehwerbung“, 20.10.2005, Zürich.
  • Wirth, W. & Schemer, C. (2005, Februar). Rezeption und Wirkung von narrativem Infotainment. [Reception of narrative infotainment]. Vortrag auf der Tagung der Fachgruppe Journalistik und Journalismusforschung in der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), 25.-26.02.2005, Salzburg, Österreich.
  • Wirth, W., Schemer, C., & Matthes, J. (Oktober, 2005). Heimliche Wirkung. Zum effektiven Einsatz von Product Placement in unterschiedlichen Medienformaten. Vortrag (geladen) auf dem 2. Kongress für TV-Werbung und Fernsehmarketing, 25.10.2005, Zürich, Schweiz.