ENGLISH | DEUTSCH

Christian Schemer

ch.schemer@ipmz.uzh.ch

Universität Zürich IPMZ - Institut für Publizistikwissenschaft und Medienforschung Andreasstr. 15 8050 Zürich
Phone: +41 (0)44 635 20 74
Fax: +41 (0)44 634 49 34

Current

  • Matthes, J. & Schemer, C. (in press). Diachronic framing effects in competitive opinion environments. Political Communication.

  • Schemer, C., Wirth, W. & Matthes, J. (2012). Value resonance und value framing effects on voting intentions in direct-democratic campaigns. American Behavioral Scientist, 56(3), 334-352.

  • Schemer, C. (in press). The Influence of News Media on Stereotypic Attitudes toward Immigrants in a Political Campaign. Journal of Communication.

  • Matthes, J., Wirth, W., Schemer, C., & Pachoud, N (in press). Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect. Journal of Current Issues and Research in Advertising.

  • Wirth, W., Matthes, J., & Schemer, C. (2011). When campaign messages meet ideology: The role of arguments for voting behaviour. In H. Kriesi (Ed.), Political communication in direct democratic campaigns: Enlightening or manipulating? (pp. 188-204). New York: Palgrave Macmillan.

  • Wirth, W., Schemer, C., Kühne, R., Matthes, J. (2011). The impact of positive and negative affects in direct-democratic campaigns. In H. Kriesi (Ed.), Political communication in direct democratic campaigns: Enlightening or manipulating? (pp. 205-224). New York: Palgrave Macmillan.

  • Kühne, R., Schemer, C., Matthes, J., Wirth, W. (2011): Affective priming in political campaigns. How campaign-induced emotions prime political opinions. International Journal of Public Opinion Research, 23(4), 485-507.

Monographs & editions

  • Schemer, C., Wirth, W., & Wünsch, C. (Eds.). (2010). Politische Kommunikation: Wahrnehmung, Verarbeitung, Wirkung [Political Communication: Perception, Processing, Effects]. Baden-Baden: Nomos - Edition Reinhard Fischer.

  • Schemer, C. (2009). Kampagnen für Herz und Verstand. Kognitive und affektive Einflüsse der Massenmedien auf politische Einstellungen. [Campaigns for hearts and minds. Cognitive and affective media effects on political attitudes.] Baden-Baden, Germany: Nomos.

  • Siegert, G., Wirth, W., Matthes, J., Pühringer, K, Rademacher, P., Schemer, C. & von Rimscha, B. (2007). Die Zukunft der Fernsehwerbung. Produktion, Verbreitung und Rezeption von programmintegrierten Werbeformen in der Schweiz. [The future of TV advertising: Production, distribution and reception of program integrated advertising in Switzerland] Bern: Haupt Verlag.

Journal articles

    2012

    • Matthes, J. & Schemer, C. (in press). Diachronic framing effects in competitive opinion environments. Political Communication.

    • Schemer, C., Wirth, W. & Matthes, J. (2012). Value resonance und value framing effects on voting intentions in direct-democratic campaigns. American Behavioral Scientist, 56(3), 334-352.

    • Schemer, C. (in press). The Influence of News Media on Stereotypic Attitudes toward Immigrants in a Political Campaign. Journal of Communication.

    • Matthes, J., Wirth, W., Schemer, C., & Pachoud, N (in press). Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect. Journal of Current Issues and Research in Advertising.

    2011

    • Kühne, R., Schemer, C., Matthes, J., Wirth, W. (2011): Affective priming in political campaigns. How campaign-induced emotions prime political opinions. International Journal of Public Opinion Research, 23(4), 485-507.

    • Schemer, C. (2011). Reinforcing Spirals of Negative Group-related Affects and Selective Attention to Advertising in a Political Campaign. Communication Research published online November 17, 2011

    • Matthes, J., Wirth, W., Schemer, C. & Kissling, A. (2011). I see what you don’t see. The Role of Individual Differences in Field Dependence-Independence as a Predictor of Product Placement Recall and Brand Liking. Journal of Advertising, 40(4), 85-99.

    2010

    • Wirth, W., Matthes, J., Schemer, C., Wettstein, M., Friemel, T., Hänggli, R., & Siegert, G. (2010). Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public. Journalism and Mass Communication Quarterly, 87(2), 328-345.

    • Schemer, C. (2010). Der affektive Einfluss von politischer Werbung in Kampagnen auf Einstellungen [The affective impact of political campaign advertising on attitudes]. Medien & Kommunikationswissenschaft, 58(2), 227-246.

      (Abstract)

    • Wirth, W., Schemer, C., & Matthes, J. (2010). Trivializing the news? Affective context effects of commercials on the perception of television news. Mass Communication and Society, 32(2), 139-156.

      (Abstract)

    • Matthes, J., Morrison, K., & Schemer, C. (2010). A Spiral of Silence for Some: Attitude Certainty and the Expression of Political Minority Opinions. Communication Research, 37(6), 774-800.

    2009

    • Schemer, C., Matthes, J., & Wirth, W. (2009). Applying latent growth models to the analysis of media effects. Journal of Media Psychology, 21(2), 85-89.

    • Wirth, W., Matthes, J., Schemer, C. & Stämpfli, I (2009). Glaubwürdigkeitsverlust durch programmintegrierte Werbung? Eine Untersuchung zu den Folgen von Produktplatzierungen im Fernsehen. [Does program integrated advertising really decrease media credibility? Investigating the effects of product placements in television] Publizistik, 54(1), 1-18.

    2008

    • Schemer, C., Matthes, J., Wirth, W., & Textor, S. (2008). Does “Passing the Courvoisier” Always Pay Off? Positive and Negative Evaluative Conditioning Effects of Brand Placements in Rap Videos. Psychology & Marketing, 25(10), 923-943.

      (Abstract)
    • Schemer, C., Matthes, J., Wirth, W. (2008). Toward improving validity and reliability of information processing measures in surveys. Communication Methods and Measures, 2(2), 1-33.

    2007

    • Matthes, J., Schemer, C. & Wirth, W. (2007). More Than Meets the Eye: Investigating the Hidden Impact of Brand Placements in Television Magazines. International Journal of Advertising, 26(4), 477-503.

      (Abstract)
    • Schemer, C. (2007). To whom media beauties are harmful - The differential susceptibility to the negative impact of physically attractive models on body image of young women. Journal of Media Psychology, 19(2), 58-67. (Abstract)

    • Schemer, C., Matthes, J. & Wirth, W. (2007). Werbewirkung ohne Erinnerungseffekte? Eine experimentelle Studie zum Mere Exposure-Effekt bei Product Placements. [Advertising effects without recognition - an experimental study of product placement mere exposure effects]. Zeitschrift für Medienpsychologie, 19(1), 2-13.

    • Matthes, J.; Wirth, W. & Schemer, C. (2007). Measuring the Unmeasurable? Towards operationalizing on-line and memory-based political judgments in surveys. International Journal of Public Opinion Research, 19(2), 247-257. (Abstract)

    2006

    • Schemer, C. (2006). the mass media as hidden persuaders? The impact of physically attractive media actors on the body image of recipients. Forum Sexualaufklärung und Familienplanung, 1, 12-15. (Abstract)

    2005

    • Matthes, J., Schemer, C., Willemsen, H. & Wirth, W. (2005). Zur Wirkung von Product Placements. Theoretische Überlegungen und experimentelle Befunde zum Mere Exposure-Effekt in audiovisuellen Medien.[The effects of product placements. Theoretical issues and experimental data on the mere-exposure effect] Medien Journal, 4, 23-37.

    2003

    • Schemer, C. (2003). Schlank und krank durch Medienschönheiten? Zur Wirkung attraktiver Mediendarstellerinnen auf das Körperbild und Selbstwertgefühl von Frauen. The impact of attractive media actors on the body image and self-esteem of women.Medien und Kommunikationswissenschaft, 51 (3-4), 523-540

    2001

    • Kochhan, C. & Schemer, C. (2001). Ideals of beauty in daily soaps. The impact of attractiveness on the body image of viewers. Texte: Sonderheft der Zeitschrift medien praktisch, 9, 68-75

    1999

    • Schemer, C. (1999). Cloning: progress and dread. Politische Studien, 50, 51-63.

    Book chapters

      2011

      • Wirth, W., Matthes, J., & Schemer, C. (2011). When campaign messages meet ideology: The role of arguments for voting behaviour. In H. Kriesi (Ed.), Political communication in direct democratic campaigns: Enlightening or manipulating? (pp. 188-204). New York: Palgrave Macmillan.

      • Wirth, W., Schemer, C., Kühne, R., Matthes, J. (2011). The impact of positive and negative affects in direct-democratic campaigns. In H. Kriesi (Ed.), Political communication in direct democratic campaigns: Enlightening or manipulating? (pp. 205-224). New York: Palgrave Macmillan.

      • Kühne, R., Schemer, C., Matthes, J. (in press). Messinvarianz in der komparativen Forschung: Eine Bestandsaufnahme [Measurement invariance in comparative research]. In B. Stark, M. Magin, O. Jandura & M. Maurer (Hrsg.), Methodische Herausforderungen komparativer Forschungsansätze [Methodical challenges for comparative research]. Köln: Halem. 

      • Schemer, C. (2011). Selbstverstärkende Medienwirkungs- und -selektionsspiralen. Der wechselseitige Einfluss der Aufmerksamkeit für politische Werbung und der Erregung negativer Emotionen in politischen Kampagnen [Self-reinforcing spirals of media effects and selection. The mutual influence of attention to political advertising and the arousal of negative emotions in political campaigns]. In M. Suckfüll, H. Schramm, & C. Wünsch (Eds.), Rezeption und Wirkung in zeitlicher Perspektive [Reception and effects in temporal perspective] (S. 30-44). Baden-Baden: Nomos.

      2010

      • Matthes, J., Kühne, R., Schemer, C., & Wirth, W. (2010). Nutzen oder glauben? Zum Verhältnis von Mediennutzung, Vertrauen in die politische Berichterstattung und Politikvertrauen. In C. Schemer, Wirth, W. & C. Wünsch (Eds.), Politische Kommunikation: Wahrnehmung, Verarbeitung, Wirkung (pp. 261-275) [Political Communication: Perception, Processing, Effects]. Baden-Baden: Nomos - Edition Reinhard Fischer.

      • Schemer, C. (2010). Wie Boulevardmedien Emotionen schüren. Der Einfluss der Mediennutzung auf Emotionen in politischen Kampagnen [How tabloids stirr emotions. The impact of media use on emotions in political campaigns]. In C. Schemer, Wirth, W. & C. Wünsch (Eds.), Politische Kommunikation: Wahrnehmung, Verarbeitung, Wirkung (S. 133-152) [Political Communication: Perception, Processing, Effects]. Baden-Baden: Nomos - Edition Reinhard Fischer.

      • Schemer, C., Wirth, W., & Matthes, J. (2010). Kognitive und affektive Einflüsse auf Einstellungen in direktdemokratischen Kampagnen [The influence of cognitions and affects on political attitudes in direct-democratic campaigns]. In T. Faas, K. Arzheimer, & S. Roßteutscher (Hrsg.), Informationen - Wahrnehmung - Emotion. Politische Psychologie in der Wahl- und Einstellungsforschung (S. 277-290) [Political information - Perception - Emotion. Political Psychology in public opinion research]. Wiesbaden, Germany: VS-Verlag.

      2009

      • Wirth, W., Matthes, J., Schemer, C., & Husmann, T. (2009). Product Placements als trojanische Pferde? Experimentelle Befunde zur Persuasion ohne explizite Erinnerung [Product placements as Trojan horses. Experimental evidence of persuasion without explicit recall]. In S. Trepte, U. Hasebrink, & H. Schramm (Hrsg.), Strategische Kommunikation und Mediengestaltung - Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung [Strategic communication and media design - Applications and findings from audience and effects research] (S. 97-114). Nomos: Baden-Baden.

      2008

      • Schemer, C., Wirth, W., Matthes, J (2008). Out of the Lab into the field – Zur Operationalisierung und Validierung von Informationsverarbeitungsprozessen in kommunikationswissenschaftlichen Befragungsstudien.[Operationalizing and Validating Information Processing in Surveys] In J. Matthes, W. Wirth, G. Daschmann & A. Fahr (Eds.), Die Brücke zwischen Theorie und Empirie: Operationalisierung, Messung und Validierung in der Kommunikationswissenschaft (pp. 355-379). Köln: Halem.

      2006

      • Schemer, C. (2006). Are Social Comparisons motives for media use? What does Social Comparison Theory tell us about the use of entertainment media. In Wirth, W., Schramm, H., & Gehrau, V. (Eds.) (2006),Entertainment through media. Theory and measurement (pp. 80-101). Köln: Herbert von Halem Verlag.

      Reports

      • Wirth, W., Matthes, J., Schemer, C., Wettstein, M., Friemel, T., Hänggli, R. & Siegert, G. (2008). Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public. NCCR Democracy Working Paper No. 24.
      • Wirth, W.; Schemer, C. & Matthes, J. (2006). Politische Willensbildung in der schweizerischen Mediengesellschaft [Political judgment formation in the Swiss media society]. Unveröffentlichter Projektbericht zuhanden des Bundesamtes für Kommunikation (BAKOM). Zürich: IPMZ.